Dividend Stocks to Buy and Hold Forever

The Allure of Dividend Stocks

Dividend stocks have long been a cornerstone of successful long-term investment portfolios, and it’s not hard to see why. They offer the dual benefits of potential capital growth and regular income in the form of dividends.

These dividends can be reinvested to purchase additional shares or be taken as a cash payout – a source of passive income that can be particularly appealing to retirees or those looking for a low maintenance wealth building vehicle.

Understanding Dividends

Certain dividend stocks are known as “dividend aristocrats,” which are companies in the S&P 500 that have increased their dividend payouts for at least 25 consecutive years.

These companies are often industry leaders with durable competitive advantages, robust balance sheets, and strong cash flows. Their long history of reliable and growing dividend payouts can make them particularly attractive to long-term investors.

dividend stocks to buy and hold forever

Dividend Diversification

While the allure of consistent dividends is potent, it’s important to remember the critical role of diversification in investing.

It’s not wise to place all your eggs in one basket, and the world of dividend investing is no exception.

Different sectors respond differently to economic changes, and a diversified portfolio can help protect against volatility in any one sector.

If you’re a beginner this can sound complicated, but it’s simple really. Just make sure you invest in companies across a wide range of industries, sectors and even countries.

Buy and Hold Strategy

The concept of buying and holding stocks forever might seem daunting, especially in today’s fast-paced world where market trends seem to change overnight. However, many successful investors have used a “buy and hold” strategy effectively, particularly with dividend stocks.

The idea is to invest in solid companies that have sustainable competitive advantages, strong financial health, and a commitment to returning capital to shareholders via dividends. The combination of steady income and long-term capital appreciation can lead to substantial returns over time.

Dividend Stocks to Buy and Hold

Now we’re going to dive into five dividend stocks that have a track record of consistent dividends and in my opinion show strong potential for future growth – Procter & Gamble, Johnson & Johnson, Coca-Cola, Microsoft, and McDonald’s.

Each of these companies represents a solid choice for a “buy and hold forever” strategy. But remember, due diligence and continual review are integral parts of any successful investment strategy.

Now, let’s look at my best picks – dividend stocks you could potentially buy and hold forever.

1. Procter & Gamble (PG)

Procter & Gamble is a multinational corporation with its hands in a vast array of consumer goods markets, including household care, beauty, grooming, and health care.

With over a century of operation and its portfolio of strong brands – such as Tide, Pampers, Gillette, and Pantene – PG has demonstrated an uncanny ability to navigate changing consumer trends and market conditions.

Its sturdy business model allows it to generate robust cash flows, supporting its commitment to growing dividends. As of 2023, the company offered a dividend yield of approximately 2.62%.

2. Johnson & Johnson (JNJ)

Johnson & Johnson, one of the world’s largest healthcare companies, operates through three business segments: Pharmaceuticals, Medical Devices, and Consumer Health. These sectors provide the company with a balanced revenue stream, and each segment has shown resilience in the face of market fluctuations.

The company also has a strong commitment to research and development, ensuring a healthy pipeline of new products. It boasts a dividend yield of approximately 3% in 2023.

3. Coca-Cola (KO)

The Coca-Cola Company is an absolute giant in the beverage industry, with a brand that’s recognized across the globe.

Its portfolio of over 500 sparkling and still brands, along with an extensive distribution network, makes it a resilient player in its industry.

Despite the decline in soda consumption, Coca-Cola’s focus on healthier, low-sugar beverages, and diversification into coffee, tea, and dairy, keeps its prospects robust. As of 2023, Coca-Cola had a dividend yield of about 3.06%.

4. Microsoft (MSFT)

Microsoft has successfully transitioned from a PC-focused company to a diversified tech giant, with its services spanning across cloud computing, productivity software, and hardware.

Its Azure cloud service competes directly with Amazon’s AWS for market leadership, while its Office Suite and Windows operating systems are globally recognized.

These revenue streams, coupled with its ventures into AI and gaming, support a growing dividend. Microsoft’s dividend yield stands at approximately 0.82%.

5. McDonald’s (MCD)

McDonald’s Corporation is one of the world’s leading fast-food chains, with over 39,000 locations in more than 100 countries. Its franchising model allows for steady cash flows and lower capital expenditure.

Innovations in menu and digital ordering, along with refocused marketing, ensure McDonald’s continues to cater to changing consumer preferences. The company’s ability to adapt has been key to its sustained growth and commitment to increasing dividends. It had a dividend yield of approximately 2.13%.


In conclusion, dividend investing is a great way of providing a combination of capital growth and income, offering a buffer against market volatility.

Stocks like Procter & Gamble, Coca-Cola, Johnson & Johnson, Microsoft, and McDonalds are great examples of potential buy-and-hold-forever investments, thanks to their solid history of dividend payouts and business stability.

However, like any other investment strategy, dividend investing isn’t without its risks. It’s always recommended to have a diversified portfolio and a well-thought-out investment plan. As the saying goes – don’t put all your eggs in one basket!